Donna Parent is the Chief Marketing Officer (CMO) at Dynamo Software. Parent is responsible for the corporate brand, demand generation strategies, and go-to-market initiatives for promoting Dynamo’s end-to-end cloud-based platform to the alternatives ecosystem. She is focused on fueling lifelong relationships with consumers, businesses, and strategic partners.
Parent is a high-energy marketer with proven experience leading value-added integrated programs designed to accelerate the trajectory of fast-paced, growing businesses. Prior to joining Dynamo, Parent was CMO of Sontiq, a company acquired by TransUnion. Parent initially joined the company under the IdentityForce brand in 2016, and managed a holistic re-brand strategy as the company continued to acquire new products, which eventually led to a $638 million acquisition by TransUnion. Parent has held several senior marketing positions at emerging software vendors spanning application performance monitoring, real-time business intelligence solutions for SOAs, and online intelligence applications for monitoring business activity through open Internet resources.
Parent earned a Bachelor of Arts degree in Political Science from The University of Massachusetts Boston and was a Chancellor’s Award recipient. Parent was recognized as a 2019 Stevie Award recipient as part of the Woman of the Year in Advertising, Marketing & Public Relations program. She has been interviewed about her view of Marketing and her approach to leadership in MarTech.