In parts one and two of this blog series, we explored how mastering the essentials of relationship building and having a strong focus on Environmental, Social, and Governance (ESG), Sustainability, and Impact Investing are key drivers for fueling competitive differentiation. According to the 2021 EY Global Wealth Research Report, an increasing number of investors are gravitating toward virtual and digital wealth management. In fact, 78% of wealth clients surveyed reported that they have goals related to sustainability and want ESG parameters integrated into their portfolios. Thus, having an investor portal that empowers you to build out ESG portfolios, and monitor their benchmarks and KPIs along with transparent and personalized digital communication, will enable wealth managers to turn the tide.
In this blog, we’ll shed some light on why wealth managers should focus on implementing an investment management software to ultimately help deliver a personalized, sustainable, data-driven approach to client relationships.
Achieving the “Golden Source” by Unifying Portfolio & Investor Information
The 2021 EY Global Wealth Research Report indicates that investors are now more willing to share their personal data with their primary wealth manager. As the release of personal information is highly sensitive, this indicates that investors are placing more and more trust in wealth managers when compared to banks, insurers, retailers, technology firms, and media platforms. The expectation in return for their sensitive personal information is that they will receive highly tailored experiences and relevant services. In order to provide a high-value service to your investors, the EY report stresses the importance of aggregating all incoming data, documents, and analytics into a single, central hub: “Providers can harness the tidal wave of data being released in the form of documents, downloads, logins, messages and meeting requests. A clear data and analytics strategy will help firms to gather and label this fast-growing data set, to clean and structure it in a single “golden source,” and then to interrogate and analyze it.”
Adopting an industry-specific asset management platform to act as a central source of truth for communications, opportunity history, investor preferences, and performance data can mean the difference between good and exceptional investor relations and client servicing. With a consolidated view of investors’ history, performance, and engagement, firms are better suited to fully understand their full relationship with the client, and provide more tailored service and suggestions.
Figure 3 2021 EY Global Wealth Research Report, Page 27
In today’s investment climate, opinions of investors worldwide suggest the importance of wealth managers who take a personalized, sustainable, data-driven approach. Adopting an industry-tailored asset management platform can help wealth managers meet these needs and provide a more customized wealth management experience.
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