QuickBooks® Compatibility and MailChimp® Native Integration Highlight New Release
WATERTOWN, MA – Dynamo Software, a leading provider of industry-specific investment management software solutions for alternative investment firms, is proud to announce the latest updates to the company’s flagship Dynamo™ suite. The v7.1 update focuses on introducing new functionality through data exchange and native integrations with new applications to benefit client firms’ fundraising and accounting teams.
Dynamo™ now provides a native integration with MailChimp®, a premier email mass-marketing platform leveraged by over 15 million customers worldwide. Users are able to sync Dynamo™ mailing lists to their MailChimp account, create and run campaigns within the MailChimp® platform, and automatically track campaigns and contact activity records and campaign statistics within Dynamo™.
“Integrating an email marketing platform was a paramount priority to help our general partnership clients with their fundraising efforts while minding email laws, and MailChimp’s API made the platform the ideal selection as a communication delivery and campaign tracking partner,” commented Steve Tobio, Dynamo Software’s Director of Product Development. “Fundraising teams can ensure they can maximize the impact of their efforts and emails by identifying passively interested organizations based on email analytics to prioritize follow up.”
The Dynamo™ v7.1 release also streamlines the platform’s ability to exchange data with QuickBooks™. Clients can now book and allocate transactions in Dynamo™, and push a corresponding journal entry to QuickBooks™ in a compatible format.
“Enabling Dynamo to create file formats for partnership accounting data that align with QuickBooks optimizes alternative investment firms’ user experience with both platforms,” states Dynamo Software CTO Chris Georgiev. “Strengthening the fluency between Dynamo and the most widely used accounting software is a natural next step in our mission to establish a true end-to-end alternative investment management system.”
About Dynamo Software
Dynamo Software, formerly Netage Solutions, has provided premium industry-specific, configurable investment management and reporting software for the global alternative assets industry since 1998, including private equity and venture capital funds, real estate investment firms, endowments, pension funds, foundations, hedge funds, prime brokers, fund administrators, funds of funds, and family offices. Intuitive and highly configurable, the Dynamo™ platform has improved the productivity of fundraising, deal, research, investor relationship, and portfolio management teams worldwide. Collectively, our 400+ clients manage over $4 trillion in assets. Media inquiries may be directed to Jason Doring at 617.612.5253 or jason(at)dynamosoftware(dot)com.